Trend: Brown Is The New Black

Guys, we don’t mean to alarm you, but there is a new trend afoot (sorry, had to) and it’s going to rock your world: Brown is officially the new black.

Yes, everyone loves black —it’s the easiest shade to pull off and dressing head to toe in it is a sure-fire way to ensure you always look refined and chic. But, if you give us the chance, we think we’ll be able to convince you that shades of brown (think chocolate, chestnut brown and caramels) are just as versatile and just as sophisticated. Plus, bonus points for originality.

Brown can be polarising: it has a reputation as being an “ugly” colour, but when done right, it can actually feel rich and luxe. Instead of draining you, brown warms your features, is the perfect transeasonal colour, and it looks great paired with brighter colours, like fuchsia or electric blue.

With so many brown variations, from chocolate to coffee to cedar, it's easy to integrate the hue of the moment into your everyday wardrobe.