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The more pink the better.

Posted on 4 August, 2023

Feminine, carefree and very, very pink, this Barbie doll inspired trend may just be the most fun of them all.

The essence of this trend is renowned by the colour pink (the hotter the hue the better), however, Barbie’s rise to an iconic status is greater than her signature aesthetic. Since her creation in the 1950s, Barbie has been an inspiration to many fashion lovers, radiating confidence and empowerment through flattering silhouettes, matching sets, playful embellishments and the perfect accessories to match.

Whilst Barbie’s appearance continues to evolve over the decades to align with current trends and ideals, there’s no denying her aspirational influence upon society. With over 200 careers across her time, Barbie’s core purpose, birthed from her creator Ruth Handler, is to inspire the limitless potential in every girl. This purpose is transformative and present through Barbie’s fashion forward and career orientated looks which provoke young girls to set their ambitions high. This purpose is further present in Greta Gerwig’s latest production of the Barbie movie which presents Barbie in a stronger feminist light.

Evoking a nostalgic nod to our past, the Barbiecore trend is here to stay for the foreseeable and we’re truly obsessed. Whether you’re loving florals, playful bows, or a more sophisticated finish, we have just the shoe for every kind of Barbie girl.

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